For growth leaders AI is stalling your deals instead of closing them. Procurement asks "what does the AI cost us per outcome?" and your reps have no answer. The deal stalls, or the AI gets discounted out to close. Meanwhile NRR softens as customers automate work and trim seats at renewal. For Growth teams · $15M–$50M ARR · 50–250 employees The pattern Your pipeline is telling you it's a pricing problem. We keep losing to a competitor on price and I don't know whether to match them or reframe. My reps are hitting quota but we're not hitting NRR — they're selling the wrong deals. What happens to our NRR when customers need fewer seats because the AI does more of the work? Underneath it What's actually going wrong. Reps are selling AI features they can't put an ROI number on. The problem isn't sales execution — it's pricing architecture, showing up in your pipeline. No ROI model for the AI Reps are selling features while procurement is buying outcomes. The spend never gets justified internally, so deals stall in committee or go to a competitor who can put a number on it. NRR softening as seats fall Your expansion motion was built on adding seats. AI means customers do more with fewer. The model has no mechanism to capture consumption upside as headcount falls. Discounting as a reflex When value isn't priced, reps fall back on discounts to close. Realised ASP runs well below list. The lowest discount becomes the new floor, and margin leaks invisibly. Comp plan fighting the strategy Commission rewards closed ARR regardless of margin, length or expansion potential. Reps optimise for the metric they're paid on, and CS inherits accounts built to churn. Cost of waiting Pricing is rarely the priority. Until suddenly it is. The pattern is consistent across CROs in your space, and it escalates: Deal cycles extend 60–120 days as procurement can't map the AI to a budget line Competitive losses get logged as "price" when the real cause was an un-made value case NRR underperforms despite strong new-ARR numbers — the classic signature of comp misalignment Reactive price cuts to win deals damage the entire installed base without fixing the messaging First moves Where I'd focus first. The CROs winning AI deals walk into procurement with a value model: cost per outcome, hours saved per FTE, numbers the buyer can defend internally. 01 An AI value model reps can use Cost-per-outcome and ROI tooling that turns the AI from a conversation-stopper into a deal accelerator, built into the sales motion where reps will actually use it. 02 Remove price as the objection Value-selling playbooks and differentiated positioning so deals are won on value even when a cheaper AI competitor is in the room. 03 An expansion motion built for AI Capture credit and consumption growth without needing a full renewal conversation, so NRR rises with adoption instead of falling with seat counts. Proof Engagements that match where you are. Engagements where the pricing problem was showing up in the pipeline first. 102% → 110% NRR recovery · two quarters $15M–$50M ARR · Series B, AI in market A hybrid model captured value as seats fell. NRR had slid from 118% to 102% as AI automated pipeline and forecasting work and seat counts dropped at renewal. We designed a per-seat base plus an AI-usage tier and modelled the NRR impact. Trajectory reversed and stabilised at 110% within two quarters. CRM / Revenue Intelligence 90 days to UK + Canada launch $6M–$22M ARR · Series A, expansion Market entry priced on local willingness to pay. A recruitment platform had set UK pricing by flat currency conversion and was stalling on perceived price. We ran localised WTP research, built market-specific packaging and reseller terms, and launched both markets inside 90 days with value-based positioning. HRTech / Workforce SaaS $400M ARR margin stabilised across regions $200M–$500M ARR · Growth equity / pre-IPO Governance replaced regional GMs pricing by instinct. Reps had unlimited discount discretion and margins varied wildly by region. We introduced tiered discount authority, CPQ tooling and globally consistent packaging with regional overlays, stabilising enterprise margin ahead of a planned liquidity event. Fitness / Wellness SaaS Ayon helped us build a pricing strategy, review value messaging, and ensure packages were priced to value. Chief Revenue Officer · AdTech SaaSName covered under NDA · reference available on a call 12–16 weeks · $15M–$50M ARR · 50–250 employees · NDA on request Turn AI from a deal blocker into a deal accelerator. Bring one stalled AI deal and your current discount data. You'll leave with the outline of a value model your reps can take into the next procurement conversation, and a view on where NRR is really leaking. 30 minutes. You leave with a view of where the revenue is going. Not you? Executive view · Product view · Finance view · AI-native view Follows Us On: Facebook LinkedIn YouTube Contact Details: Biz Growth Spurt Limited Address: Suite 5, 5th Floor, City Reach, 5 Greenwich View Place, London, United Kingdom, E14 9NN Email: ayon.b@bizgrowthspurt.uk Web: https://bizgrowthspurt.com/ Revenue Architecture London By Biz Growth Spurt

For growth leaders AI is stalling your deals instead of closing them. Procurement asks "what does the AI cost us per outcome?" and your reps have no answer. The deal stalls, or the AI gets discounted out to close. Meanwhile NRR softens as customers automate work and trim seats at renewal. For Growth teams · $15M–$50M ARR · 50–250 employees The pattern Your pipeline is telling you it's a pricing problem. We keep losing to a competitor on price and I don't know whether to match them or reframe. My reps are hitting quota but we're not hitting NRR — they're selling the wrong deals. What happens to our NRR when customers need fewer seats because the AI does more of the work? Underneath it What's actually going wrong. Reps are selling AI features they can't put an ROI number on. The problem isn't sales execution — it's pricing architecture, showing up in your pipeline. No ROI model for the AI Reps are selling features while procurement is buying outcomes. The spend never gets justified internally, so deals stall in committee or go to a competitor who can put a number on it. NRR softening as seats fall Your expansion motion was built on adding seats. AI means customers do more with fewer. The model has no mechanism to capture consumption upside as headcount falls. Discounting as a reflex When value isn't priced, reps fall back on discounts to close. Realised ASP runs well below list. The lowest discount becomes the new floor, and margin leaks invisibly. Comp plan fighting the strategy Commission rewards closed ARR regardless of margin, length or expansion potential. Reps optimise for the metric they're paid on, and CS inherits accounts built to churn. Cost of waiting Pricing is rarely the priority. Until suddenly it is. The pattern is consistent across CROs in your space, and it escalates: Deal cycles extend 60–120 days as procurement can't map the AI to a budget line Competitive losses get logged as "price" when the real cause was an un-made value case NRR underperforms despite strong new-ARR numbers — the classic signature of comp misalignment Reactive price cuts to win deals damage the entire installed base without fixing the messaging First moves Where I'd focus first. The CROs winning AI deals walk into procurement with a value model: cost per outcome, hours saved per FTE, numbers the buyer can defend internally. 01 An AI value model reps can use Cost-per-outcome and ROI tooling that turns the AI from a conversation-stopper into a deal accelerator, built into the sales motion where reps will actually use it. 02 Remove price as the objection Value-selling playbooks and differentiated positioning so deals are won on value even when a cheaper AI competitor is in the room. 03 An expansion motion built for AI Capture credit and consumption growth without needing a full renewal conversation, so NRR rises with adoption instead of falling with seat counts. Proof Engagements that match where you are. Engagements where the pricing problem was showing up in the pipeline first. 102% → 110% NRR recovery · two quarters $15M–$50M ARR · Series B, AI in market A hybrid model captured value as seats fell. NRR had slid from 118% to 102% as AI automated pipeline and forecasting work and seat counts dropped at renewal. We designed a per-seat base plus an AI-usage tier and modelled the NRR impact. Trajectory reversed and stabilised at 110% within two quarters. CRM / Revenue Intelligence 90 days to UK + Canada launch $6M–$22M ARR · Series A, expansion Market entry priced on local willingness to pay. A recruitment platform had set UK pricing by flat currency conversion and was stalling on perceived price. We ran localised WTP research, built market-specific packaging and reseller terms, and launched both markets inside 90 days with value-based positioning. HRTech / Workforce SaaS $400M ARR margin stabilised across regions $200M–$500M ARR · Growth equity / pre-IPO Governance replaced regional GMs pricing by instinct. Reps had unlimited discount discretion and margins varied wildly by region. We introduced tiered discount authority, CPQ tooling and globally consistent packaging with regional overlays, stabilising enterprise margin ahead of a planned liquidity event. Fitness / Wellness SaaS Ayon helped us build a pricing strategy, review value messaging, and ensure packages were priced to value. Chief Revenue Officer · AdTech SaaSName covered under NDA · reference available on a call 12–16 weeks · $15M–$50M ARR · 50–250 employees · NDA on request Turn AI from a deal blocker into a deal accelerator. Bring one stalled AI deal and your current discount data. You'll leave with the outline of a value model your reps can take into the next procurement conversation, and a view on where NRR is really leaking. 30 minutes. You leave with a view of where the revenue is going. Not you? Executive view · Product view · Finance view · AI-native view Follows Us On: Facebook LinkedIn YouTube Contact Details: Biz Growth Spurt Limited Address: Suite 5, 5th Floor, City Reach, 5 Greenwich View Place, London, United Kingdom, E14 9NN Email: ayon.b@bizgrowthspurt.uk Web: https://bizgrowthspurt.com/ Revenue Growth Consulting Manchester By Biz Growth Spurt

For growth leaders AI is stalling your deals instead of closing them. Procurement asks "what does the AI cost us per outcome?" and your reps have no answer. The deal stalls, or the AI gets discounted out to close. Meanwhile NRR softens as customers automate work and trim seats at renewal. For Growth teams · $15M–$50M ARR · 50–250 employees The pattern Your pipeline is telling you it's a pricing problem. We keep losing to a competitor on price and I don't know whether to match them or reframe. My reps are hitting quota but we're not hitting NRR — they're selling the wrong deals. What happens to our NRR when customers need fewer seats because the AI does more of the work? Underneath it What's actually going wrong. Reps are selling AI features they can't put an ROI number on. The problem isn't sales execution — it's pricing architecture, showing up in your pipeline. No ROI model for the AI Reps are selling features while procurement is buying outcomes. The spend never gets justified internally, so deals stall in committee or go to a competitor who can put a number on it. NRR softening as seats fall Your expansion motion was built on adding seats. AI means customers do more with fewer. The model has no mechanism to capture consumption upside as headcount falls. Discounting as a reflex When value isn't priced, reps fall back on discounts to close. Realised ASP runs well below list. The lowest discount becomes the new floor, and margin leaks invisibly. Comp plan fighting the strategy Commission rewards closed ARR regardless of margin, length or expansion potential. Reps optimise for the metric they're paid on, and CS inherits accounts built to churn. Cost of waiting Pricing is rarely the priority. Until suddenly it is. The pattern is consistent across CROs in your space, and it escalates: Deal cycles extend 60–120 days as procurement can't map the AI to a budget line Competitive losses get logged as "price" when the real cause was an un-made value case NRR underperforms despite strong new-ARR numbers — the classic signature of comp misalignment Reactive price cuts to win deals damage the entire installed base without fixing the messaging First moves Where I'd focus first. The CROs winning AI deals walk into procurement with a value model: cost per outcome, hours saved per FTE, numbers the buyer can defend internally. 01 An AI value model reps can use Cost-per-outcome and ROI tooling that turns the AI from a conversation-stopper into a deal accelerator, built into the sales motion where reps will actually use it. 02 Remove price as the objection Value-selling playbooks and differentiated positioning so deals are won on value even when a cheaper AI competitor is in the room. 03 An expansion motion built for AI Capture credit and consumption growth without needing a full renewal conversation, so NRR rises with adoption instead of falling with seat counts. Proof Engagements that match where you are. Engagements where the pricing problem was showing up in the pipeline first. 102% → 110% NRR recovery · two quarters $15M–$50M ARR · Series B, AI in market A hybrid model captured value as seats fell. NRR had slid from 118% to 102% as AI automated pipeline and forecasting work and seat counts dropped at renewal. We designed a per-seat base plus an AI-usage tier and modelled the NRR impact. Trajectory reversed and stabilised at 110% within two quarters. CRM / Revenue Intelligence 90 days to UK + Canada launch $6M–$22M ARR · Series A, expansion Market entry priced on local willingness to pay. A recruitment platform had set UK pricing by flat currency conversion and was stalling on perceived price. We ran localised WTP research, built market-specific packaging and reseller terms, and launched both markets inside 90 days with value-based positioning. HRTech / Workforce SaaS $400M ARR margin stabilised across regions $200M–$500M ARR · Growth equity / pre-IPO Governance replaced regional GMs pricing by instinct. Reps had unlimited discount discretion and margins varied wildly by region. We introduced tiered discount authority, CPQ tooling and globally consistent packaging with regional overlays, stabilising enterprise margin ahead of a planned liquidity event. Fitness / Wellness SaaS Ayon helped us build a pricing strategy, review value messaging, and ensure packages were priced to value. Chief Revenue Officer · AdTech SaaSName covered under NDA · reference available on a call 12–16 weeks · $15M–$50M ARR · 50–250 employees · NDA on request Turn AI from a deal blocker into a deal accelerator. Bring one stalled AI deal and your current discount data. You'll leave with the outline of a value model your reps can take into the next procurement conversation, and a view on where NRR is really leaking. 30 minutes. You leave with a view of where the revenue is going. Not you? Executive view · Product view · Finance view · AI-native view Follows Us On: Facebook LinkedIn YouTube Contact Details: Biz Growth Spurt Limited Address: Suite 5, 5th Floor, City Reach, 5 Greenwich View Place, London, United Kingdom, E14 9NN Email: ayon.b@bizgrowthspurt.uk Web: https://bizgrowthspurt.com/ Revenue Growth Consulting London By Biz Growth Spurt

Knowsley Mortgages are the Leading Mortgage Broker in Liverpool First Time Buyer Remortgage Moving Home Buy to Let Mortgage Whether you’re buying your first home, your dream home, or simply want to refinance your current home, we can guide you through the process from start to finish with expert mortgages in Knowsley. Protection Suite Life and Critical Illness Income Protection Family income protection Mortgage protection As with all insurance policies, conditions and exclusions will apply Mortgages Buy to let Remortgage Premier to adverse Capital and Interest only Not all Buy to Let Mortgages in Liverpool are regulated by The Financial Conduct Authority Insurance Buildings and content As with all insurance policies, conditions and exclusions will apply Let’s talk, No obligation Here at Knowsley Mortgages, we are friendly, knowledgeable and non judgemental. Whatever your circumstances, we can talk you through your options. We can schedule an appointment at a time and place which is convenient for you, with no obligation. So for an initial chat, get in touch. We look forward to hearing from you regarding your new mortgages in Knowsley. Jacob 5 months ago Jeff was our mortgage advisor - he was so helpful and always available if we needed any help. He made our process easy and smooth. Thank you Jeff. Tom Tully 9 months ago Excellent service from Jeff as always helping with our remortgage. From start to finish Jeff is there for you at all times of the day. Highly recommended if you are considering taking out a mortgage or remortgage in the future. Knowsley Mortgage and Financial Services is a trading style of Jeffrey Thompson, who is an Appointed Representative of Stonebridge Mortgage Solutions Ltd which is authorised and regulated by the Financial Conduct Authority. We are entered on the Financial Services Register under firm reference number 835013. Your home may be repossessed if you do not keep up repayments on your mortgages. *There may be a fee for arranging a mortgage and the precise amount will depend on your circumstances. Contact Details: Knowsley Mortgage & Financial Services 767 Knowsley Lane Knowsley Village Prescot L34 9EE Tel: 01512031788 mortgages liverpool. #mortgage #lending #buyproperty #homefinance #firsttimebuyer #homemover #buytolets

Four ways into the same practice. Everything below runs on PROFIT+, a structured framework that ties every pricing decision to a number your board already tracks and grounds it in research on what your buyers will actually pay. 01 Pricing & packaging redesign The core engagement. Willingness-to-pay research, segmentation, tier architecture and a price card v2 your sales team can defend, delivered over 12 to 16 weeks. Moves ARPU · win rate · realised price 02 AI monetisation Pricing the value your AI delivers rather than the seats it replaces. Value metrics, credit and consumption architecture, hybrid models and outcome pricing where the data supports it. Moves AI revenue line · NRR · gross margin 03 Discount governance & realised price Tiered discount authority, CPQ guardrails and a monthly realised-versus-list read with an owner. The fastest fix for the leak nobody tracks. Moves Realised price · margin · forecast variance 04 Pricing enablement Value-conversation playbooks, ROI tooling and comp alignment so the strategy survives contact with the pipeline. A pricing strategy that lives only in a deck is an expense. Moves Win rate · discount rate · NRR The method The PROFIT+ framework. Six steps, run as a loop centred on your business goals, so pricing keeps improving after the engagement ends. Each step ties to a metric your board already tracks: that is the plus. P Position Align pricing to your growth strategy, ICP and differentiation. Ties to ARR · market share R Research Measure willingness to pay and map competitor white space. Replace “we think” with “we know”. Ties to WTP data · segmentation O Optimise Design packaging and metrics around value drivers, then stress-test them. Ties to ARPU · conversion F Fuel Equip sales and CS to defend value instead of reaching for the discount, with incentives aligned to expansion. Ties to Win rate · NRR I Implement Deploy governance, discount guardrails and a pricing cadence into your GTM motion. Ties to Realised price · margin T Track Monitor the KPIs that matter and feed the learning back into the next cycle. Ties to NRR · CAC:LTV · ARPU How it runs 12 to 16 weeks, four phases, one owner. 01 Weeks 1–3 Diagnosis Where margin is leaking. Where seats are eroding. Where AI value isn't being captured. Discount approvals, NRR cohorts, AI consumption versus billing. Deliverable One-page leak map 02 Weeks 3–10 Redesign Packaging, tiers, willingness-to-pay by segment. The structural choice between seats, credits and outcomes. Deliverable Price card v2 + packaging logic 03 Weeks 10–12 Enablement The value-conversation playbook and ROI tooling the revenue team will actually use. Deliverable Sales-ready playbook & ROI tooling 04 Week 12 → Compounding New pricing live, sales-enabled, monitored. A quarterly expansion motion tied to the value metric. Deliverable Quarterly review + iteration Before you book What happens after you book. The first conversation is built to produce something useful whether or not an engagement follows. The call Thirty minutes, no deck, no pitch. Bring your price card. A leak map A one-page read on your commercial architecture, within a week. A proposal, only if there is something worth doing Plenty of these conversations end at step two. Not ready to talk? Start with the scorecard. Find out where your pricing stands. The Pricing Power Scorecard gives you a clear view of your pricing strengths, gaps and the areas worth focusing on next. Free · Around 5 minutes · Results instantly Already working through a pricing or monetisation challenge? Follows Us On: Facebook LinkedIn YouTube Contact Details: Biz Growth Spurt Limited Address: Suite 5, 5th Floor, City Reach, 5 Greenwich View Place, London, United Kingdom, E14 9NN Email: ayon.b@bizgrowthspurt.uk Web: https://bizgrowthspurt.com/ Pricing Consulting Services Manchester By Biz Growth Spurt

Four ways into the same practice. Everything below runs on PROFIT+, a structured framework that ties every pricing decision to a number your board already tracks and grounds it in research on what your buyers will actually pay. 01 Pricing & packaging redesign The core engagement. Willingness-to-pay research, segmentation, tier architecture and a price card v2 your sales team can defend, delivered over 12 to 16 weeks. Moves ARPU · win rate · realised price 02 AI monetisation Pricing the value your AI delivers rather than the seats it replaces. Value metrics, credit and consumption architecture, hybrid models and outcome pricing where the data supports it. Moves AI revenue line · NRR · gross margin 03 Discount governance & realised price Tiered discount authority, CPQ guardrails and a monthly realised-versus-list read with an owner. The fastest fix for the leak nobody tracks. Moves Realised price · margin · forecast variance 04 Pricing enablement Value-conversation playbooks, ROI tooling and comp alignment so the strategy survives contact with the pipeline. A pricing strategy that lives only in a deck is an expense. Moves Win rate · discount rate · NRR The method The PROFIT+ framework. Six steps, run as a loop centred on your business goals, so pricing keeps improving after the engagement ends. Each step ties to a metric your board already tracks: that is the plus. P Position Align pricing to your growth strategy, ICP and differentiation. Ties to ARR · market share R Research Measure willingness to pay and map competitor white space. Replace “we think” with “we know”. Ties to WTP data · segmentation O Optimise Design packaging and metrics around value drivers, then stress-test them. Ties to ARPU · conversion F Fuel Equip sales and CS to defend value instead of reaching for the discount, with incentives aligned to expansion. Ties to Win rate · NRR I Implement Deploy governance, discount guardrails and a pricing cadence into your GTM motion. Ties to Realised price · margin T Track Monitor the KPIs that matter and feed the learning back into the next cycle. Ties to NRR · CAC:LTV · ARPU How it runs 12 to 16 weeks, four phases, one owner. 01 Weeks 1–3 Diagnosis Where margin is leaking. Where seats are eroding. Where AI value isn't being captured. Discount approvals, NRR cohorts, AI consumption versus billing. Deliverable One-page leak map 02 Weeks 3–10 Redesign Packaging, tiers, willingness-to-pay by segment. The structural choice between seats, credits and outcomes. Deliverable Price card v2 + packaging logic 03 Weeks 10–12 Enablement The value-conversation playbook and ROI tooling the revenue team will actually use. Deliverable Sales-ready playbook & ROI tooling 04 Week 12 → Compounding New pricing live, sales-enabled, monitored. A quarterly expansion motion tied to the value metric. Deliverable Quarterly review + iteration Before you book What happens after you book. The first conversation is built to produce something useful whether or not an engagement follows. The call Thirty minutes, no deck, no pitch. Bring your price card. A leak map A one-page read on your commercial architecture, within a week. A proposal, only if there is something worth doing Plenty of these conversations end at step two. Not ready to talk? Start with the scorecard. Find out where your pricing stands. The Pricing Power Scorecard gives you a clear view of your pricing strengths, gaps and the areas worth focusing on next. Free · Around 5 minutes · Results instantly Already working through a pricing or monetisation challenge? Follows Us On: Facebook LinkedIn YouTube Contact Details: Biz Growth Spurt Limited Address: Suite 5, 5th Floor, City Reach, 5 Greenwich View Place, London, United Kingdom, E14 9NN Email: ayon.b@bizgrowthspurt.uk Web: https://bizgrowthspurt.com/ Pricing Consulting Services London By Biz Growth Spurt

Four ways into the same practice. Everything below runs on PROFIT+, a structured framework that ties every pricing decision to a number your board already tracks and grounds it in research on what your buyers will actually pay. 01 Pricing & packaging redesign The core engagement. Willingness-to-pay research, segmentation, tier architecture and a price card v2 your sales team can defend, delivered over 12 to 16 weeks. Moves ARPU · win rate · realised price 02 AI monetisation Pricing the value your AI delivers rather than the seats it replaces. Value metrics, credit and consumption architecture, hybrid models and outcome pricing where the data supports it. Moves AI revenue line · NRR · gross margin 03 Discount governance & realised price Tiered discount authority, CPQ guardrails and a monthly realised-versus-list read with an owner. The fastest fix for the leak nobody tracks. Moves Realised price · margin · forecast variance 04 Pricing enablement Value-conversation playbooks, ROI tooling and comp alignment so the strategy survives contact with the pipeline. A pricing strategy that lives only in a deck is an expense. Moves Win rate · discount rate · NRR The method The PROFIT+ framework. Six steps, run as a loop centred on your business goals, so pricing keeps improving after the engagement ends. Each step ties to a metric your board already tracks: that is the plus. P Position Align pricing to your growth strategy, ICP and differentiation. Ties to ARR · market share R Research Measure willingness to pay and map competitor white space. Replace “we think” with “we know”. Ties to WTP data · segmentation O Optimise Design packaging and metrics around value drivers, then stress-test them. Ties to ARPU · conversion F Fuel Equip sales and CS to defend value instead of reaching for the discount, with incentives aligned to expansion. Ties to Win rate · NRR I Implement Deploy governance, discount guardrails and a pricing cadence into your GTM motion. Ties to Realised price · margin T Track Monitor the KPIs that matter and feed the learning back into the next cycle. Ties to NRR · CAC:LTV · ARPU How it runs 12 to 16 weeks, four phases, one owner. 01 Weeks 1–3 Diagnosis Where margin is leaking. Where seats are eroding. Where AI value isn't being captured. Discount approvals, NRR cohorts, AI consumption versus billing. Deliverable One-page leak map 02 Weeks 3–10 Redesign Packaging, tiers, willingness-to-pay by segment. The structural choice between seats, credits and outcomes. Deliverable Price card v2 + packaging logic 03 Weeks 10–12 Enablement The value-conversation playbook and ROI tooling the revenue team will actually use. Deliverable Sales-ready playbook & ROI tooling 04 Week 12 → Compounding New pricing live, sales-enabled, monitored. A quarterly expansion motion tied to the value metric. Deliverable Quarterly review + iteration Before you book What happens after you book. The first conversation is built to produce something useful whether or not an engagement follows. The call Thirty minutes, no deck, no pitch. Bring your price card. A leak map A one-page read on your commercial architecture, within a week. A proposal, only if there is something worth doing Plenty of these conversations end at step two. Not ready to talk? Start with the scorecard. Find out where your pricing stands. The Pricing Power Scorecard gives you a clear view of your pricing strengths, gaps and the areas worth focusing on next. Free · Around 5 minutes · Results instantly Already working through a pricing or monetisation challenge? Follows Us On: Facebook LinkedIn YouTube Contact Details: Biz Growth Spurt Limited Address: Suite 5, 5th Floor, City Reach, 5 Greenwich View Place, London, United Kingdom, E14 9NN Email: ayon.b@bizgrowthspurt.uk Web: https://bizgrowthspurt.com/ Pricing Optimisation Manchester By Biz Growth Spurt

Four ways into the same practice. Everything below runs on PROFIT+, a structured framework that ties every pricing decision to a number your board already tracks and grounds it in research on what your buyers will actually pay. 01 Pricing & packaging redesign The core engagement. Willingness-to-pay research, segmentation, tier architecture and a price card v2 your sales team can defend, delivered over 12 to 16 weeks. Moves ARPU · win rate · realised price 02 AI monetisation Pricing the value your AI delivers rather than the seats it replaces. Value metrics, credit and consumption architecture, hybrid models and outcome pricing where the data supports it. Moves AI revenue line · NRR · gross margin 03 Discount governance & realised price Tiered discount authority, CPQ guardrails and a monthly realised-versus-list read with an owner. The fastest fix for the leak nobody tracks. Moves Realised price · margin · forecast variance 04 Pricing enablement Value-conversation playbooks, ROI tooling and comp alignment so the strategy survives contact with the pipeline. A pricing strategy that lives only in a deck is an expense. Moves Win rate · discount rate · NRR The method The PROFIT+ framework. Six steps, run as a loop centred on your business goals, so pricing keeps improving after the engagement ends. Each step ties to a metric your board already tracks: that is the plus. P Position Align pricing to your growth strategy, ICP and differentiation. Ties to ARR · market share R Research Measure willingness to pay and map competitor white space. Replace “we think” with “we know”. Ties to WTP data · segmentation O Optimise Design packaging and metrics around value drivers, then stress-test them. Ties to ARPU · conversion F Fuel Equip sales and CS to defend value instead of reaching for the discount, with incentives aligned to expansion. Ties to Win rate · NRR I Implement Deploy governance, discount guardrails and a pricing cadence into your GTM motion. Ties to Realised price · margin T Track Monitor the KPIs that matter and feed the learning back into the next cycle. Ties to NRR · CAC:LTV · ARPU How it runs 12 to 16 weeks, four phases, one owner. 01 Weeks 1–3 Diagnosis Where margin is leaking. Where seats are eroding. Where AI value isn't being captured. Discount approvals, NRR cohorts, AI consumption versus billing. Deliverable One-page leak map 02 Weeks 3–10 Redesign Packaging, tiers, willingness-to-pay by segment. The structural choice between seats, credits and outcomes. Deliverable Price card v2 + packaging logic 03 Weeks 10–12 Enablement The value-conversation playbook and ROI tooling the revenue team will actually use. Deliverable Sales-ready playbook & ROI tooling 04 Week 12 → Compounding New pricing live, sales-enabled, monitored. A quarterly expansion motion tied to the value metric. Deliverable Quarterly review + iteration Before you book What happens after you book. The first conversation is built to produce something useful whether or not an engagement follows. The call Thirty minutes, no deck, no pitch. Bring your price card. A leak map A one-page read on your commercial architecture, within a week. A proposal, only if there is something worth doing Plenty of these conversations end at step two. Not ready to talk? Start with the scorecard. Find out where your pricing stands. The Pricing Power Scorecard gives you a clear view of your pricing strengths, gaps and the areas worth focusing on next. Free · Around 5 minutes · Results instantly Already working through a pricing or monetisation challenge? Follows Us On: Facebook LinkedIn YouTube Contact Details: Biz Growth Spurt Limited Address: Suite 5, 5th Floor, City Reach, 5 Greenwich View Place, London, United Kingdom, E14 9NN Email: ayon.b@bizgrowthspurt.uk Web: https://bizgrowthspurt.com/ Pricing Optimisation London By Biz Growth Spurt

Pricing Power Diagnostic for B2B SaaS Find the revenue hiding in your pricing Built for B2B SaaS leaders. See exactly where pricing, packaging, and monetisation leak revenue, plus the single highest-impact move to fix first. Executive diagnostic - 20 targeted questions - Benchmarked results Free. About 5 minutes. Results on screen instantly. Who this is built for For the leaders accountable for pricing and growth Founders, CEOs, CROs, CFOs, product leaders, growth leaders, and pricing leaders at growing B2B SaaS companies, where pricing complexity compounds with every stage of scale. Is your pricing helping or hurting growth? If any of these sound familiar, the assessment will show where to focus first. ✓ Sales relies on discounts to close deals. ✓ Packaging hasn't evolved with your product. ✓ Customers default to your lowest-priced plan. ✓ Expansion revenue isn't where it should be. ✓ Pricing decisions are based on instinct rather than evidence What your score reveals See where your pricing creates momentum, and where it holds growth back Your results give you a clear view of what's working and what could be limiting growth. See how you perform across seven areas and where to focus your attention next. Pricing Power Index A single benchmarked rating showing where your commercial maturity stands against B2B SaaS standards. 7-Dimension Pricing Power Audit Instant visibility across Position, Research, Optimise, Fuel, Implement, Track, and Iterate. Action Roadmap Tailored recommendations on the single highest-impact move to capture hidden margin immediately. Built by Pricing Experts Powered by the PROFIT+ Framework Biz Growth Spurt works with B2B SaaS companies to fix pricing complexity, reduce margin leakage, and improve monetisation performance. Built on our proprietary 7-dimension PROFIT+ framework, this diagnostic reflects the exact methodology we use to scale commercial maturity. Average client impact (post-execution) +28% MRR >110% NRR >75% CSAT What leaders say The Pricing Power Challenge diagnostic immediately exposed where our reps were giving away margin. We fixed our tier boundaries, and average deal size climbed across the board. VP of Revenue Compliance SaaS ($10M-$20M ARR) The PROFIT+ diagnostic showed exactly where our pricing was leaking margin. We finally had evidence, not opinions, to align the whole leadership team. Chief Financial Officer Workforce Management ($15M-$50M ARR)) Your pricing power benchmark Know where your pricing is leaking revenue If your customers would pay 30% more, what is stopping you from acting on it? Follows Us On: Facebook LinkedIn YouTube Contact Details: Biz Growth Spurt Limited Address: Suite 5, 5th Floor, City Reach, 5 Greenwich View Place, London, United Kingdom, E14 9NN Email: ayon.b@bizgrowthspurt.uk Web: https://bizgrowthspurt.com/ Pricing Audit Manchester By Biz Growth Spurt

Pricing Power Diagnostic for B2B SaaS Find the revenue hiding in your pricing Built for B2B SaaS leaders. See exactly where pricing, packaging, and monetisation leak revenue, plus the single highest-impact move to fix first. Executive diagnostic - 20 targeted questions - Benchmarked results Free. About 5 minutes. Results on screen instantly. Who this is built for For the leaders accountable for pricing and growth Founders, CEOs, CROs, CFOs, product leaders, growth leaders, and pricing leaders at growing B2B SaaS companies, where pricing complexity compounds with every stage of scale. Is your pricing helping or hurting growth? If any of these sound familiar, the assessment will show where to focus first. ✓ Sales relies on discounts to close deals. ✓ Packaging hasn't evolved with your product. ✓ Customers default to your lowest-priced plan. ✓ Expansion revenue isn't where it should be. ✓ Pricing decisions are based on instinct rather than evidence What your score reveals See where your pricing creates momentum, and where it holds growth back Your results give you a clear view of what's working and what could be limiting growth. See how you perform across seven areas and where to focus your attention next. Pricing Power Index A single benchmarked rating showing where your commercial maturity stands against B2B SaaS standards. 7-Dimension Pricing Power Audit Instant visibility across Position, Research, Optimise, Fuel, Implement, Track, and Iterate. Action Roadmap Tailored recommendations on the single highest-impact move to capture hidden margin immediately. Built by Pricing Experts Powered by the PROFIT+ Framework Biz Growth Spurt works with B2B SaaS companies to fix pricing complexity, reduce margin leakage, and improve monetisation performance. Built on our proprietary 7-dimension PROFIT+ framework, this diagnostic reflects the exact methodology we use to scale commercial maturity. Average client impact (post-execution) +28% MRR >110% NRR >75% CSAT What leaders say The Pricing Power Challenge diagnostic immediately exposed where our reps were giving away margin. We fixed our tier boundaries, and average deal size climbed across the board. VP of Revenue Compliance SaaS ($10M-$20M ARR) The PROFIT+ diagnostic showed exactly where our pricing was leaking margin. We finally had evidence, not opinions, to align the whole leadership team. Chief Financial Officer Workforce Management ($15M-$50M ARR)) Your pricing power benchmark Know where your pricing is leaking revenue If your customers would pay 30% more, what is stopping you from acting on it? Follows Us On: Facebook LinkedIn YouTube Contact Details: Biz Growth Spurt Limited Address: Suite 5, 5th Floor, City Reach, 5 Greenwich View Place, London, United Kingdom, E14 9NN Email: ayon.b@bizgrowthspurt.uk Web: https://bizgrowthspurt.com/ Pricing Audit London By Biz Growth Spurt

Four ways into the same practice. Everything below runs on PROFIT+, a structured framework that ties every pricing decision to a number your board already tracks and grounds it in research on what your buyers will actually pay. 01 Pricing & packaging redesign The core engagement. Willingness-to-pay research, segmentation, tier architecture and a price card v2 your sales team can defend, delivered over 12 to 16 weeks. Moves ARPU · win rate · realised price 02 AI monetisation Pricing the value your AI delivers rather than the seats it replaces. Value metrics, credit and consumption architecture, hybrid models and outcome pricing where the data supports it. Moves AI revenue line · NRR · gross margin 03 Discount governance & realised price Tiered discount authority, CPQ guardrails and a monthly realised-versus-list read with an owner. The fastest fix for the leak nobody tracks. Moves Realised price · margin · forecast variance 04 Pricing enablement Value-conversation playbooks, ROI tooling and comp alignment so the strategy survives contact with the pipeline. A pricing strategy that lives only in a deck is an expense. Moves Win rate · discount rate · NRR The method The PROFIT+ framework. Six steps, run as a loop centred on your business goals, so pricing keeps improving after the engagement ends. Each step ties to a metric your board already tracks: that is the plus. P Position Align pricing to your growth strategy, ICP and differentiation. Ties to ARR · market share R Research Measure willingness to pay and map competitor white space. Replace “we think” with “we know”. Ties to WTP data · segmentation O Optimise Design packaging and metrics around value drivers, then stress-test them. Ties to ARPU · conversion F Fuel Equip sales and CS to defend value instead of reaching for the discount, with incentives aligned to expansion. Ties to Win rate · NRR I Implement Deploy governance, discount guardrails and a pricing cadence into your GTM motion. Ties to Realised price · margin T Track Monitor the KPIs that matter and feed the learning back into the next cycle. Ties to NRR · CAC:LTV · ARPU How it runs 12 to 16 weeks, four phases, one owner. 01 Weeks 1–3 Diagnosis Where margin is leaking. Where seats are eroding. Where AI value isn't being captured. Discount approvals, NRR cohorts, AI consumption versus billing. Deliverable One-page leak map 02 Weeks 3–10 Redesign Packaging, tiers, willingness-to-pay by segment. The structural choice between seats, credits and outcomes. Deliverable Price card v2 + packaging logic 03 Weeks 10–12 Enablement The value-conversation playbook and ROI tooling the revenue team will actually use. Deliverable Sales-ready playbook & ROI tooling 04 Week 12 → Compounding New pricing live, sales-enabled, monitored. A quarterly expansion motion tied to the value metric. Deliverable Quarterly review + iteration Before you book What happens after you book. The first conversation is built to produce something useful whether or not an engagement follows. The call Thirty minutes, no deck, no pitch. Bring your price card. A leak map A one-page read on your commercial architecture, within a week. A proposal, only if there is something worth doing Plenty of these conversations end at step two. Not ready to talk? Start with the scorecard. Find out where your pricing stands. The Pricing Power Scorecard gives you a clear view of your pricing strengths, gaps and the areas worth focusing on next. Free · Around 5 minutes · Results instantly Already working through a pricing or monetisation challenge? Follows Us On: Facebook LinkedIn YouTube Contact Details: Biz Growth Spurt Limited Address: Suite 5, 5th Floor, City Reach, 5 Greenwich View Place, London, United Kingdom, E14 9NN Email: ayon.b@bizgrowthspurt.uk Web: https://bizgrowthspurt.com/ Pricing Strategy Consulting Manchester By Biz Growth Spurt

Four ways into the same practice. Everything below runs on PROFIT+, a structured framework that ties every pricing decision to a number your board already tracks and grounds it in research on what your buyers will actually pay. 01 Pricing & packaging redesign The core engagement. Willingness-to-pay research, segmentation, tier architecture and a price card v2 your sales team can defend, delivered over 12 to 16 weeks. Moves ARPU · win rate · realised price 02 AI monetisation Pricing the value your AI delivers rather than the seats it replaces. Value metrics, credit and consumption architecture, hybrid models and outcome pricing where the data supports it. Moves AI revenue line · NRR · gross margin 03 Discount governance & realised price Tiered discount authority, CPQ guardrails and a monthly realised-versus-list read with an owner. The fastest fix for the leak nobody tracks. Moves Realised price · margin · forecast variance 04 Pricing enablement Value-conversation playbooks, ROI tooling and comp alignment so the strategy survives contact with the pipeline. A pricing strategy that lives only in a deck is an expense. Moves Win rate · discount rate · NRR The method The PROFIT+ framework. Six steps, run as a loop centred on your business goals, so pricing keeps improving after the engagement ends. Each step ties to a metric your board already tracks: that is the plus. P Position Align pricing to your growth strategy, ICP and differentiation. Ties to ARR · market share R Research Measure willingness to pay and map competitor white space. Replace “we think” with “we know”. Ties to WTP data · segmentation O Optimise Design packaging and metrics around value drivers, then stress-test them. Ties to ARPU · conversion F Fuel Equip sales and CS to defend value instead of reaching for the discount, with incentives aligned to expansion. Ties to Win rate · NRR I Implement Deploy governance, discount guardrails and a pricing cadence into your GTM motion. Ties to Realised price · margin T Track Monitor the KPIs that matter and feed the learning back into the next cycle. Ties to NRR · CAC:LTV · ARPU How it runs 12 to 16 weeks, four phases, one owner. 01 Weeks 1–3 Diagnosis Where margin is leaking. Where seats are eroding. Where AI value isn't being captured. Discount approvals, NRR cohorts, AI consumption versus billing. Deliverable One-page leak map 02 Weeks 3–10 Redesign Packaging, tiers, willingness-to-pay by segment. The structural choice between seats, credits and outcomes. Deliverable Price card v2 + packaging logic 03 Weeks 10–12 Enablement The value-conversation playbook and ROI tooling the revenue team will actually use. Deliverable Sales-ready playbook & ROI tooling 04 Week 12 → Compounding New pricing live, sales-enabled, monitored. A quarterly expansion motion tied to the value metric. Deliverable Quarterly review + iteration Before you book What happens after you book. The first conversation is built to produce something useful whether or not an engagement follows. The call Thirty minutes, no deck, no pitch. Bring your price card. A leak map A one-page read on your commercial architecture, within a week. A proposal, only if there is something worth doing Plenty of these conversations end at step two. Not ready to talk? Start with the scorecard. Find out where your pricing stands. The Pricing Power Scorecard gives you a clear view of your pricing strengths, gaps and the areas worth focusing on next. Free · Around 5 minutes · Results instantly Already working through a pricing or monetisation challenge? Follows Us On: Facebook LinkedIn YouTube Contact Details: Biz Growth Spurt Limited Address: Suite 5, 5th Floor, City Reach, 5 Greenwich View Place, London, United Kingdom, E14 9NN Email: ayon.b@bizgrowthspurt.uk Web: https://bizgrowthspurt.com/ Pricing Strategy Consulting London By Biz Growth Spurt