Pricing Power Diagnostic for B2B SaaS Find the revenue hiding in your pricing Built for B2B SaaS leaders. See exactly where pricing, packaging, and monetisation leak revenue, plus the single highest-impact move to fix first. Executive diagnostic - 20 targeted questions - Benchmarked results Free. About 5 minutes. Results on screen instantly. Who this is built for For the leaders accountable for pricing and growth Founders, CEOs, CROs, CFOs, product leaders, growth leaders, and pricing leaders at growing B2B SaaS companies, where pricing complexity compounds with every stage of scale. Is your pricing helping or hurting growth? If any of these sound familiar, the assessment will show where to focus first. ✓ Sales relies on discounts to close deals. ✓ Packaging hasn't evolved with your product. ✓ Customers default to your lowest-priced plan. ✓ Expansion revenue isn't where it should be. ✓ Pricing decisions are based on instinct rather than evidence What your score reveals See where your pricing creates momentum, and where it holds growth back Your results give you a clear view of what's working and what could be limiting growth. See how you perform across seven areas and where to focus your attention next. Pricing Power Index A single benchmarked rating showing where your commercial maturity stands against B2B SaaS standards. 7-Dimension Pricing Power Audit Instant visibility across Position, Research, Optimise, Fuel, Implement, Track, and Iterate. Action Roadmap Tailored recommendations on the single highest-impact move to capture hidden margin immediately. Built by Pricing Experts Powered by the PROFIT+ Framework Biz Growth Spurt works with B2B SaaS companies to fix pricing complexity, reduce margin leakage, and improve monetisation performance. Built on our proprietary 7-dimension PROFIT+ framework, this diagnostic reflects the exact methodology we use to scale commercial maturity. Average client impact (post-execution) +28% MRR >110% NRR >75% CSAT What leaders say The Pricing Power Challenge diagnostic immediately exposed where our reps were giving away margin. We fixed our tier boundaries, and average deal size climbed across the board. VP of Revenue Compliance SaaS ($10M-$20M ARR) The PROFIT+ diagnostic showed exactly where our pricing was leaking margin. We finally had evidence, not opinions, to align the whole leadership team. Chief Financial Officer Workforce Management ($15M-$50M ARR)) Your pricing power benchmark Know where your pricing is leaking revenue If your customers would pay 30% more, what is stopping you from acting on it? Follows Us On: Facebook LinkedIn YouTube Contact Details: Biz Growth Spurt Limited Address: Suite 5, 5th Floor, City Reach, 5 Greenwich View Place, London, United Kingdom, E14 9NN Email: ayon.b@bizgrowthspurt.uk Web: https://bizgrowthspurt.com/ Pricing Power Scorecard London By Biz Growth Spurt

Pricing Power Diagnostic for B2B SaaS Find the revenue hiding in your pricing Built for B2B SaaS leaders. See exactly where pricing, packaging, and monetisation leak revenue, plus the single highest-impact move to fix first. Executive diagnostic - 20 targeted questions - Benchmarked results Free. About 5 minutes. Results on screen instantly. Who this is built for For the leaders accountable for pricing and growth Founders, CEOs, CROs, CFOs, product leaders, growth leaders, and pricing leaders at growing B2B SaaS companies, where pricing complexity compounds with every stage of scale. Is your pricing helping or hurting growth? If any of these sound familiar, the assessment will show where to focus first. ✓ Sales relies on discounts to close deals. ✓ Packaging hasn't evolved with your product. ✓ Customers default to your lowest-priced plan. ✓ Expansion revenue isn't where it should be. ✓ Pricing decisions are based on instinct rather than evidence What your score reveals See where your pricing creates momentum, and where it holds growth back Your results give you a clear view of what's working and what could be limiting growth. See how you perform across seven areas and where to focus your attention next. Pricing Power Index A single benchmarked rating showing where your commercial maturity stands against B2B SaaS standards. 7-Dimension Pricing Power Audit Instant visibility across Position, Research, Optimise, Fuel, Implement, Track, and Iterate. Action Roadmap Tailored recommendations on the single highest-impact move to capture hidden margin immediately. Built by Pricing Experts Powered by the PROFIT+ Framework Biz Growth Spurt works with B2B SaaS companies to fix pricing complexity, reduce margin leakage, and improve monetisation performance. Built on our proprietary 7-dimension PROFIT+ framework, this diagnostic reflects the exact methodology we use to scale commercial maturity. Average client impact (post-execution) +28% MRR >110% NRR >75% CSAT What leaders say The Pricing Power Challenge diagnostic immediately exposed where our reps were giving away margin. We fixed our tier boundaries, and average deal size climbed across the board. VP of Revenue Compliance SaaS ($10M-$20M ARR) The PROFIT+ diagnostic showed exactly where our pricing was leaking margin. We finally had evidence, not opinions, to align the whole leadership team. Chief Financial Officer Workforce Management ($15M-$50M ARR)) Your pricing power benchmark Know where your pricing is leaking revenue If your customers would pay 30% more, what is stopping you from acting on it? Follows Us On: Facebook LinkedIn YouTube Contact Details: Biz Growth Spurt Limited Address: Suite 5, 5th Floor, City Reach, 5 Greenwich View Place, London, United Kingdom, E14 9NN Email: ayon.b@bizgrowthspurt.uk Web: https://bizgrowthspurt.com/ Pricing Maturity Assessment Manchester By Biz Growth Spurt

Pricing Power Diagnostic for B2B SaaS Find the revenue hiding in your pricing Built for B2B SaaS leaders. See exactly where pricing, packaging, and monetisation leak revenue, plus the single highest-impact move to fix first. Executive diagnostic - 20 targeted questions - Benchmarked results Free. About 5 minutes. Results on screen instantly. Who this is built for For the leaders accountable for pricing and growth Founders, CEOs, CROs, CFOs, product leaders, growth leaders, and pricing leaders at growing B2B SaaS companies, where pricing complexity compounds with every stage of scale. Is your pricing helping or hurting growth? If any of these sound familiar, the assessment will show where to focus first. ✓ Sales relies on discounts to close deals. ✓ Packaging hasn't evolved with your product. ✓ Customers default to your lowest-priced plan. ✓ Expansion revenue isn't where it should be. ✓ Pricing decisions are based on instinct rather than evidence What your score reveals See where your pricing creates momentum, and where it holds growth back Your results give you a clear view of what's working and what could be limiting growth. See how you perform across seven areas and where to focus your attention next. Pricing Power Index A single benchmarked rating showing where your commercial maturity stands against B2B SaaS standards. 7-Dimension Pricing Power Audit Instant visibility across Position, Research, Optimise, Fuel, Implement, Track, and Iterate. Action Roadmap Tailored recommendations on the single highest-impact move to capture hidden margin immediately. Built by Pricing Experts Powered by the PROFIT+ Framework Biz Growth Spurt works with B2B SaaS companies to fix pricing complexity, reduce margin leakage, and improve monetisation performance. Built on our proprietary 7-dimension PROFIT+ framework, this diagnostic reflects the exact methodology we use to scale commercial maturity. Average client impact (post-execution) +28% MRR >110% NRR >75% CSAT What leaders say The Pricing Power Challenge diagnostic immediately exposed where our reps were giving away margin. We fixed our tier boundaries, and average deal size climbed across the board. VP of Revenue Compliance SaaS ($10M-$20M ARR) The PROFIT+ diagnostic showed exactly where our pricing was leaking margin. We finally had evidence, not opinions, to align the whole leadership team. Chief Financial Officer Workforce Management ($15M-$50M ARR)) Your pricing power benchmark Know where your pricing is leaking revenue If your customers would pay 30% more, what is stopping you from acting on it? Follows Us On: Facebook LinkedIn YouTube Contact Details: Biz Growth Spurt Limited Address: Suite 5, 5th Floor, City Reach, 5 Greenwich View Place, London, United Kingdom, E14 9NN Email: ayon.b@bizgrowthspurt.uk Web: https://bizgrowthspurt.com/ Pricing Maturity Assessment London By Biz Growth Spurt

About Pricing maturity shouldn't be reserved for companies that can afford pricing teams. The biggest brands buy their pricing power: in-house teams, global consultancies, six-figure engagements. Biz Growth Spurt exists to make that same maturity available to scaling B2B SaaS companies, without the enterprise price tag attached. Why it exists Smaller companies hold the advantage. Most never use it. The pricing mistakes are universal. British Airways, Equifax and News Corporation make the same ones a Series A SaaS company makes. The difference is that the big ones cannot be agile about fixing them: a pricing change at that scale is a year-long programme with a steering committee. A $5M to $75M ARR company can experiment, iterate and reprice in a quarter. That agility is a genuine structural advantage, and it goes unused because the expertise to direct it has been priced for enterprises. This practice takes 15 years of enterprise pricing leadership and points it at the companies that can actually move. That is the belief underneath every engagement: scaling businesses should not be excluded from pricing maturity because they cannot justify a Big Four line item. Founder AyonBhattacharyya. Managing partner. Creator of the PROFIT+ framework. 15+ years in pricing Fifteen years of pricing strategy across enterprise, at British Airways, Equifax, News Corporation and Trade Me, where a one per cent price move compounds into eight figures and writes a memo in the annual report. The last five years, almost entirely B2B SaaS. The last twelve months, almost entirely AI monetisation. All of the intellectual property behind PROFIT+ comes from that arc: enterprise rigour, applied at scale-up speed. Method The PROFIT+ framework — a structured, data-driven pricing system Featured Impact Pricing (Mark Stiving) · The Pricing Spotlight Experience 15+ years pricing strategy Enterprise British Airways · Equifax · News Corp · Trade Me · Hoyts · Westpac Qualifications CIMA · Executive MBA Team Seven consulting partners across pricing, deal desk, RevOps and value selling The team The people behind the work. Eight subject-matter experts covering the full commercial architecture: pricing strategy, deal desk, pricing operations, delivery, value selling, RevOps and SaaS technology. Every engagement is staffed from this bench and coordinated by Ayon. Ayon Bhattacharyya CEO & Managing Partner Creator of the PROFIT+ framework, with over 15 years of pricing and strategy leadership at British Airways, Westpac, Telefónica O2, Trade Me, Equifax and News Corporation. CIMA-qualified with an Executive MBA, he has partnered with firms including KKR, Blackbird Ventures and APAX Partners on portfolio value creation, and keynotes at tech accelerator events across Europe and Australasia. Pricing strategy · willingness to pay · the PROFIT+ framework Jeff Knauf Deal Desk & Pricing Strategist Over 15 years in deal management, pricing strategy and commercial operations across telecoms and SaaS. Jeff has supported enterprise deal desks and guided multimillion-dollar transactions, helping companies accelerate quote-to-cash, strengthen governance and lift win rates with smarter pricing and margin insight. Deal desk · quote-to-cash · discount governance Mark Peacock B2B Pricing Consultant After a 25-year corporate career in senior roles, Mark now helps ambitious growth businesses generate more profit and revenue through smarter pricing models. He consults, speaks and trains on pricing, and is the author of Pricing for Success. SME pricing models · pricing training Shaham Afsar Pricing Operations Consultant Over 20 years of pricing experience in global and regional roles across FTSE 100 firms, startups and scaling organisations in telecoms, SaaS and B2B. Shaham holds a BSc in Industrial Engineering, a CIMA qualification and an MBA, and advises leadership teams across EMEA on embedding pricing as a core capability. Pricing modelling · benchmarking · pricing operations Nicolas Espinosa Agile Coach Fifteen years as a product leader and agile coach across software markets in Europe and New Zealand. Nicolas helps businesses build an efficient delivery-sales model, monetise customer change requests and run the continuous-improvement processes that unlock upselling and cross-selling potential. Delivery-sales model · monetising change requests Andrew Bailey Value Selling Coach Andrew helps businesses grow revenue and profit through the combination of marketing, pricing and negotiation, across industries from FMCG and retail to professional services and education. He speaks regularly on pricing, value and negotiating, and is writing his second book on the subject. Value selling · negotiation · sales enablement Richard Stephenson RevOps Consultant A proven revenue-strategy executive with over 25 years in B2B technology, from startups to mature global enterprises across New Zealand, the UK and the USA. Richard builds integrated go-to-market sales strategies, from demand generation and account planning to compensation plans, CPQ and enablement. GTM strategy · CPQ · compensation design Stewart Marshall SaaS Tech Consultant SaaS adviser, investor and mentor with over 30 years in IT, including executive leadership at ASX-listed WiseTech Global. Stewart is the bestselling author of Kick Some SaaS and Doing IT for Money, and has led multimillion-dollar software projects for governments and global brands. SaaS product & technology strategy Meet Ayon What Biz Growth Spurt does, in Ayon's own words. Two minutes on the one problem this practice exists to solve — making AI features pay — from the person who'd be doing the work. More about the practice→ Ayon introduces Biz Growth Spurt How we work How engagements actually run. Every engagement draws on the team above, coordinated by Ayon. Three rules keep it honest. 01 Senior on every engagement The person who scoped the work does the work. The consulting partners add capacity on research, analysis and enablement while the strategy stays with the person you hired. 02 Data before opinion Every recommendation traces to willingness-to-pay research, usage data or your own realised-price numbers. Where the data does not exist yet, gathering it becomes the first step of the engagement. 03 Built to be operated without us The engagement ends with your team running the pricing cadence. A pricing strategy that needs its consultant forever was designed to fail. From people who have worked with Ayon Ayon helped with important international strategy and commercialisation research. I'd recommend highly. Co-Founder & Managing Partner Venture capital firm Name covered under NDA Ayon quickly established business relationships and created business models to support growth initiatives. Director Big Four risk advisory Name covered under NDA Names are withheld under NDA; verifiable references are available on a call. Client outcomes, with numbers, live on the case studies page. See where your pricing stands in five minutes. The Pricing Power Scorecard scores you across the seven dimensions of PROFIT+ and shows where revenue is most likely to be leaking. Around five minutes, results on screen. Prefer to start with a conversation? Book a diagnostic call. Follows Us On: Facebook LinkedIn YouTube Contact Details: Biz Growth Spurt Limited Address: Suite 5, 5th Floor, City Reach, 5 Greenwich View Place, London, United Kingdom, E14 9NN Email: ayon.b@bizgrowthspurt.uk Web: https://bizgrowthspurt.com/ Commercial Readiness London By Biz Growth Spurt

About Pricing maturity shouldn't be reserved for companies that can afford pricing teams. The biggest brands buy their pricing power: in-house teams, global consultancies, six-figure engagements. Biz Growth Spurt exists to make that same maturity available to scaling B2B SaaS companies, without the enterprise price tag attached. Why it exists Smaller companies hold the advantage. Most never use it. The pricing mistakes are universal. British Airways, Equifax and News Corporation make the same ones a Series A SaaS company makes. The difference is that the big ones cannot be agile about fixing them: a pricing change at that scale is a year-long programme with a steering committee. A $5M to $75M ARR company can experiment, iterate and reprice in a quarter. That agility is a genuine structural advantage, and it goes unused because the expertise to direct it has been priced for enterprises. This practice takes 15 years of enterprise pricing leadership and points it at the companies that can actually move. That is the belief underneath every engagement: scaling businesses should not be excluded from pricing maturity because they cannot justify a Big Four line item. Founder AyonBhattacharyya. Managing partner. Creator of the PROFIT+ framework. 15+ years in pricing Fifteen years of pricing strategy across enterprise, at British Airways, Equifax, News Corporation and Trade Me, where a one per cent price move compounds into eight figures and writes a memo in the annual report. The last five years, almost entirely B2B SaaS. The last twelve months, almost entirely AI monetisation. All of the intellectual property behind PROFIT+ comes from that arc: enterprise rigour, applied at scale-up speed. Method The PROFIT+ framework — a structured, data-driven pricing system Featured Impact Pricing (Mark Stiving) · The Pricing Spotlight Experience 15+ years pricing strategy Enterprise British Airways · Equifax · News Corp · Trade Me · Hoyts · Westpac Qualifications CIMA · Executive MBA Team Seven consulting partners across pricing, deal desk, RevOps and value selling The team The people behind the work. Eight subject-matter experts covering the full commercial architecture: pricing strategy, deal desk, pricing operations, delivery, value selling, RevOps and SaaS technology. Every engagement is staffed from this bench and coordinated by Ayon. Ayon Bhattacharyya CEO & Managing Partner Creator of the PROFIT+ framework, with over 15 years of pricing and strategy leadership at British Airways, Westpac, Telefónica O2, Trade Me, Equifax and News Corporation. CIMA-qualified with an Executive MBA, he has partnered with firms including KKR, Blackbird Ventures and APAX Partners on portfolio value creation, and keynotes at tech accelerator events across Europe and Australasia. Pricing strategy · willingness to pay · the PROFIT+ framework Jeff Knauf Deal Desk & Pricing Strategist Over 15 years in deal management, pricing strategy and commercial operations across telecoms and SaaS. Jeff has supported enterprise deal desks and guided multimillion-dollar transactions, helping companies accelerate quote-to-cash, strengthen governance and lift win rates with smarter pricing and margin insight. Deal desk · quote-to-cash · discount governance Mark Peacock B2B Pricing Consultant After a 25-year corporate career in senior roles, Mark now helps ambitious growth businesses generate more profit and revenue through smarter pricing models. He consults, speaks and trains on pricing, and is the author of Pricing for Success. SME pricing models · pricing training Shaham Afsar Pricing Operations Consultant Over 20 years of pricing experience in global and regional roles across FTSE 100 firms, startups and scaling organisations in telecoms, SaaS and B2B. Shaham holds a BSc in Industrial Engineering, a CIMA qualification and an MBA, and advises leadership teams across EMEA on embedding pricing as a core capability. Pricing modelling · benchmarking · pricing operations Nicolas Espinosa Agile Coach Fifteen years as a product leader and agile coach across software markets in Europe and New Zealand. Nicolas helps businesses build an efficient delivery-sales model, monetise customer change requests and run the continuous-improvement processes that unlock upselling and cross-selling potential. Delivery-sales model · monetising change requests Andrew Bailey Value Selling Coach Andrew helps businesses grow revenue and profit through the combination of marketing, pricing and negotiation, across industries from FMCG and retail to professional services and education. He speaks regularly on pricing, value and negotiating, and is writing his second book on the subject. Value selling · negotiation · sales enablement Richard Stephenson RevOps Consultant A proven revenue-strategy executive with over 25 years in B2B technology, from startups to mature global enterprises across New Zealand, the UK and the USA. Richard builds integrated go-to-market sales strategies, from demand generation and account planning to compensation plans, CPQ and enablement. GTM strategy · CPQ · compensation design Stewart Marshall SaaS Tech Consultant SaaS adviser, investor and mentor with over 30 years in IT, including executive leadership at ASX-listed WiseTech Global. Stewart is the bestselling author of Kick Some SaaS and Doing IT for Money, and has led multimillion-dollar software projects for governments and global brands. SaaS product & technology strategy Meet Ayon What Biz Growth Spurt does, in Ayon's own words. Two minutes on the one problem this practice exists to solve — making AI features pay — from the person who'd be doing the work. More about the practice→ Ayon introduces Biz Growth Spurt How we work How engagements actually run. Every engagement draws on the team above, coordinated by Ayon. Three rules keep it honest. 01 Senior on every engagement The person who scoped the work does the work. The consulting partners add capacity on research, analysis and enablement while the strategy stays with the person you hired. 02 Data before opinion Every recommendation traces to willingness-to-pay research, usage data or your own realised-price numbers. Where the data does not exist yet, gathering it becomes the first step of the engagement. 03 Built to be operated without us The engagement ends with your team running the pricing cadence. A pricing strategy that needs its consultant forever was designed to fail. From people who have worked with Ayon Ayon helped with important international strategy and commercialisation research. I'd recommend highly. Co-Founder & Managing Partner Venture capital firm Name covered under NDA Ayon quickly established business relationships and created business models to support growth initiatives. Director Big Four risk advisory Name covered under NDA Names are withheld under NDA; verifiable references are available on a call. Client outcomes, with numbers, live on the case studies page. See where your pricing stands in five minutes. The Pricing Power Scorecard scores you across the seven dimensions of PROFIT+ and shows where revenue is most likely to be leaking. Around five minutes, results on screen. Prefer to start with a conversation? Book a diagnostic call. Follows Us On: Facebook LinkedIn YouTube Contact Details: Biz Growth Spurt Limited Address: Suite 5, 5th Floor, City Reach, 5 Greenwich View Place, London, United Kingdom, E14 9NN Email: ayon.b@bizgrowthspurt.uk Web: https://bizgrowthspurt.com/ Commercial Readiness Manchester By Biz Growth Spurt

Case studies Ten engagements. One system. Quantified outcomes. Every result below came from a PROFIT+ engagement. Filter by the symptom you recognise or the vertical you sell into. Live Teardown Salesforce Agentforce: pricing AI around value, in public. Most SaaS retrofits monetisation after the product ships. Salesforce rebuilt it around what AI agents actually do. This is the teardown I run on a client's own pricing in diagnosis — here, on the clearest live case study going. 02 Compliance One-size pricing Series A One pricing tier for everyone became three, aligned to value, adding $4.5M ARR from existing customers. PROFIT+ · Research · Optimise · Implement $4.5M net new ARR, no product change Read 03 EdTech Freemium underconverting Series A Overlapping tiers buyers couldn't tell apart became clear, value-differentiated ones, lifting ASP 17%. PROFIT+ · Research · Optimise · Track +17% average sales price in two pricing cycles Read 04 HRTech International pricing Series A Market entry rebuilt on localised willingness-to-pay after a flat currency conversion stalled early sales. PROFIT+ · Position · Research · Implement 90 days to a UK and Canada launch Read 05 Fitness Discount leakage Growth equity / pre-IPO Governance and consistent packaging replaced instinct-priced regional deals ahead of a liquidity event. PROFIT+ · Implement · Fuel · Track $400M ARR margin stabilised across regions Read 06 HRTech AI not monetised Series A An AI scheduling feature they were giving away became a tier priced at a fraction of the value it created. PROFIT+ · Research · Optimise · Fuel 42% of customers upgraded within 90 days Read 07 HealthTech Wrong value metric Series A to B Per-seat pricing into NHS procurement was rebuilt around the outcomes commissioners actually fund. PROFIT+ · Position · Research · Optimise 2 cycles to the first outcome-based NHS contract Read 08 LegalTech AI not monetised Series A A confusing cost-plus credit model was rebuilt around the value a contract review delivers to the buyer. PROFIT+ · Research · Optimise · Implement 2nd launch credit model relaunched on buyer value Read 09 CRM Seat erosion Series B NRR falling as AI made customers efficient with fewer seats was reversed with a hybrid usage model. PROFIT+ · Position · Optimise · Track 102% → 110% NRR recovery in two quarters Read 10 Document Software Freemium underconverting Series A A paywall set on founder intuition was rebuilt on usage data, more than doubling free-to-paid conversion. PROFIT+ · Research · Optimise · Track 1.8% → 4.3% free-to-paid conversion in three months Read Some clients are named, some are not, depending on what each has agreed to. Full references available on a call. Follows Us On: Facebook LinkedIn YouTube Contact Details: Biz Growth Spurt Limited Address: Suite 5, 5th Floor, City Reach, 5 Greenwich View Place, London, United Kingdom, E14 9NN Email: ayon.b@bizgrowthspurt.uk Web: https://bizgrowthspurt.com/ SaaS Monetisation Strategy Manchester By Biz Growth Spurt

Case studies Ten engagements. One system. Quantified outcomes. Every result below came from a PROFIT+ engagement. Filter by the symptom you recognise or the vertical you sell into. Live Teardown Salesforce Agentforce: pricing AI around value, in public. Most SaaS retrofits monetisation after the product ships. Salesforce rebuilt it around what AI agents actually do. This is the teardown I run on a client's own pricing in diagnosis — here, on the clearest live case study going. 02 Compliance One-size pricing Series A One pricing tier for everyone became three, aligned to value, adding $4.5M ARR from existing customers. PROFIT+ · Research · Optimise · Implement $4.5M net new ARR, no product change Read 03 EdTech Freemium underconverting Series A Overlapping tiers buyers couldn't tell apart became clear, value-differentiated ones, lifting ASP 17%. PROFIT+ · Research · Optimise · Track +17% average sales price in two pricing cycles Read 04 HRTech International pricing Series A Market entry rebuilt on localised willingness-to-pay after a flat currency conversion stalled early sales. PROFIT+ · Position · Research · Implement 90 days to a UK and Canada launch Read 05 Fitness Discount leakage Growth equity / pre-IPO Governance and consistent packaging replaced instinct-priced regional deals ahead of a liquidity event. PROFIT+ · Implement · Fuel · Track $400M ARR margin stabilised across regions Read 06 HRTech AI not monetised Series A An AI scheduling feature they were giving away became a tier priced at a fraction of the value it created. PROFIT+ · Research · Optimise · Fuel 42% of customers upgraded within 90 days Read 07 HealthTech Wrong value metric Series A to B Per-seat pricing into NHS procurement was rebuilt around the outcomes commissioners actually fund. PROFIT+ · Position · Research · Optimise 2 cycles to the first outcome-based NHS contract Read 08 LegalTech AI not monetised Series A A confusing cost-plus credit model was rebuilt around the value a contract review delivers to the buyer. PROFIT+ · Research · Optimise · Implement 2nd launch credit model relaunched on buyer value Read 09 CRM Seat erosion Series B NRR falling as AI made customers efficient with fewer seats was reversed with a hybrid usage model. PROFIT+ · Position · Optimise · Track 102% → 110% NRR recovery in two quarters Read 10 Document Software Freemium underconverting Series A A paywall set on founder intuition was rebuilt on usage data, more than doubling free-to-paid conversion. PROFIT+ · Research · Optimise · Track 1.8% → 4.3% free-to-paid conversion in three months Read Some clients are named, some are not, depending on what each has agreed to. Full references available on a call. Follows Us On: Facebook LinkedIn YouTube Contact Details: Biz Growth Spurt Limited Address: Suite 5, 5th Floor, City Reach, 5 Greenwich View Place, London, United Kingdom, E14 9NN Email: ayon.b@bizgrowthspurt.uk Web: https://bizgrowthspurt.com/ SaaS Monetisation Strategy London By Biz Growth Spurt

Live Teardown Pricing AI around value, in public. This is the teardown we run on a client's own pricing during diagnosis, applied to the clearest live case study going: Salesforce Agentforce. Live Teardown Salesforce Agentforce: pricing AI around value, in public. Most SaaS retrofits monetisation after the product ships. Salesforce rebuilt it around what AI agents actually do. This is the teardown I run on a client's own pricing in diagnosis — here, on the clearest live case study going. What they got right Positioned around outcomes from day one Every deal anchored in ROI before procurement gets involved. Picked the right value metric $0.10 per action, so price scales with the work the agents actually do. Made ROI visible in-product Digital Wallet lets customers watch consumption and ROI in real time. Built three expansion levers at once SKUs, seats and credit top-ups, driving 2–4× spend expansion. What they're leaving on the table Credit complexity slows deals Every enterprise deal renegotiates rollover and model switches. No credit rollover policy Expiring credits train customers to under-commit at renewal. ROI story stops at fleet level No answer to the CFO's cost-per-resolved-ticket question. Flex Agreement sold as a feature Should anchor a quarterly expansion motion instead. My read The architecture is the best in enterprise SaaS right now, and the gaps that remain are execution gaps. Pricing by seat while your customers deploy agents is a growth ceiling. See where your pricing stands in five minutes. The Pricing Power Scorecard scores you across the seven dimensions of PROFIT+ and shows where revenue is most likely to be leaking. Around five minutes, results on screen. Follows Us On: Facebook LinkedIn YouTube Contact Details: Biz Growth Spurt Limited Address: Suite 5, 5th Floor, City Reach, 5 Greenwich View Place, London, United Kingdom, E14 9NN Email: ayon.b@bizgrowthspurt.uk Web: https://bizgrowthspurt.com/ Agentic AI Pricing Manchester By Biz Growth Spurt

Live Teardown Pricing AI around value, in public. This is the teardown we run on a client's own pricing during diagnosis, applied to the clearest live case study going: Salesforce Agentforce. Live Teardown Salesforce Agentforce: pricing AI around value, in public. Most SaaS retrofits monetisation after the product ships. Salesforce rebuilt it around what AI agents actually do. This is the teardown I run on a client's own pricing in diagnosis — here, on the clearest live case study going. What they got right Positioned around outcomes from day one Every deal anchored in ROI before procurement gets involved. Picked the right value metric $0.10 per action, so price scales with the work the agents actually do. Made ROI visible in-product Digital Wallet lets customers watch consumption and ROI in real time. Built three expansion levers at once SKUs, seats and credit top-ups, driving 2–4× spend expansion. What they're leaving on the table Credit complexity slows deals Every enterprise deal renegotiates rollover and model switches. No credit rollover policy Expiring credits train customers to under-commit at renewal. ROI story stops at fleet level No answer to the CFO's cost-per-resolved-ticket question. Flex Agreement sold as a feature Should anchor a quarterly expansion motion instead. My read The architecture is the best in enterprise SaaS right now, and the gaps that remain are execution gaps. Pricing by seat while your customers deploy agents is a growth ceiling. See where your pricing stands in five minutes. The Pricing Power Scorecard scores you across the seven dimensions of PROFIT+ and shows where revenue is most likely to be leaking. Around five minutes, results on screen. Follows Us On: Facebook LinkedIn YouTube Contact Details: Biz Growth Spurt Limited Address: Suite 5, 5th Floor, City Reach, 5 Greenwich View Place, London, United Kingdom, E14 9NN Email: ayon.b@bizgrowthspurt.uk Web: https://bizgrowthspurt.com/ Agentic AI Pricing London By Biz Growth Spurt

Four ways into the same practice. Everything below runs on PROFIT+, a structured framework that ties every pricing decision to a number your board already tracks and grounds it in research on what your buyers will actually pay. 01 Pricing & packaging redesign The core engagement. Willingness-to-pay research, segmentation, tier architecture and a price card v2 your sales team can defend, delivered over 12 to 16 weeks. Moves ARPU · win rate · realised price 02 AI monetisation Pricing the value your AI delivers rather than the seats it replaces. Value metrics, credit and consumption architecture, hybrid models and outcome pricing where the data supports it. Moves AI revenue line · NRR · gross margin 03 Discount governance & realised price Tiered discount authority, CPQ guardrails and a monthly realised-versus-list read with an owner. The fastest fix for the leak nobody tracks. Moves Realised price · margin · forecast variance 04 Pricing enablement Value-conversation playbooks, ROI tooling and comp alignment so the strategy survives contact with the pipeline. A pricing strategy that lives only in a deck is an expense. Moves Win rate · discount rate · NRR The method The PROFIT+ framework. Six steps, run as a loop centred on your business goals, so pricing keeps improving after the engagement ends. Each step ties to a metric your board already tracks: that is the plus. P Position Align pricing to your growth strategy, ICP and differentiation. Ties to ARR · market share R Research Measure willingness to pay and map competitor white space. Replace “we think” with “we know”. Ties to WTP data · segmentation O Optimise Design packaging and metrics around value drivers, then stress-test them. Ties to ARPU · conversion F Fuel Equip sales and CS to defend value instead of reaching for the discount, with incentives aligned to expansion. Ties to Win rate · NRR I Implement Deploy governance, discount guardrails and a pricing cadence into your GTM motion. Ties to Realised price · margin T Track Monitor the KPIs that matter and feed the learning back into the next cycle. Ties to NRR · CAC:LTV · ARPU How it runs 12 to 16 weeks, four phases, one owner. 01 Weeks 1–3 Diagnosis Where margin is leaking. Where seats are eroding. Where AI value isn't being captured. Discount approvals, NRR cohorts, AI consumption versus billing. Deliverable One-page leak map 02 Weeks 3–10 Redesign Packaging, tiers, willingness-to-pay by segment. The structural choice between seats, credits and outcomes. Deliverable Price card v2 + packaging logic 03 Weeks 10–12 Enablement The value-conversation playbook and ROI tooling the revenue team will actually use. Deliverable Sales-ready playbook & ROI tooling 04 Week 12 → Compounding New pricing live, sales-enabled, monitored. A quarterly expansion motion tied to the value metric. Deliverable Quarterly review + iteration Before you book What happens after you book. The first conversation is built to produce something useful whether or not an engagement follows. The call Thirty minutes, no deck, no pitch. Bring your price card. A leak map A one-page read on your commercial architecture, within a week. A proposal, only if there is something worth doing Plenty of these conversations end at step two. Not ready to talk? Start with the scorecard. Find out where your pricing stands. The Pricing Power Scorecard gives you a clear view of your pricing strengths, gaps and the areas worth focusing on next. Free · Around 5 minutes · Results instantly Already working through a pricing or monetisation challenge? Follows Us On: Facebook LinkedIn YouTube Contact Details: Biz Growth Spurt Limited Address: Suite 5, 5th Floor, City Reach, 5 Greenwich View Place, London, United Kingdom, E14 9NN Email: ayon.b@bizgrowthspurt.uk Web: https://bizgrowthspurt.com/ AI Pricing Strategy Manchester By Biz Growth Spurt

Four ways into the same practice. Everything below runs on PROFIT+, a structured framework that ties every pricing decision to a number your board already tracks and grounds it in research on what your buyers will actually pay. 01 Pricing & packaging redesign The core engagement. Willingness-to-pay research, segmentation, tier architecture and a price card v2 your sales team can defend, delivered over 12 to 16 weeks. Moves ARPU · win rate · realised price 02 AI monetisation Pricing the value your AI delivers rather than the seats it replaces. Value metrics, credit and consumption architecture, hybrid models and outcome pricing where the data supports it. Moves AI revenue line · NRR · gross margin 03 Discount governance & realised price Tiered discount authority, CPQ guardrails and a monthly realised-versus-list read with an owner. The fastest fix for the leak nobody tracks. Moves Realised price · margin · forecast variance 04 Pricing enablement Value-conversation playbooks, ROI tooling and comp alignment so the strategy survives contact with the pipeline. A pricing strategy that lives only in a deck is an expense. Moves Win rate · discount rate · NRR The method The PROFIT+ framework. Six steps, run as a loop centred on your business goals, so pricing keeps improving after the engagement ends. Each step ties to a metric your board already tracks: that is the plus. P Position Align pricing to your growth strategy, ICP and differentiation. Ties to ARR · market share R Research Measure willingness to pay and map competitor white space. Replace “we think” with “we know”. Ties to WTP data · segmentation O Optimise Design packaging and metrics around value drivers, then stress-test them. Ties to ARPU · conversion F Fuel Equip sales and CS to defend value instead of reaching for the discount, with incentives aligned to expansion. Ties to Win rate · NRR I Implement Deploy governance, discount guardrails and a pricing cadence into your GTM motion. Ties to Realised price · margin T Track Monitor the KPIs that matter and feed the learning back into the next cycle. Ties to NRR · CAC:LTV · ARPU How it runs 12 to 16 weeks, four phases, one owner. 01 Weeks 1–3 Diagnosis Where margin is leaking. Where seats are eroding. Where AI value isn't being captured. Discount approvals, NRR cohorts, AI consumption versus billing. Deliverable One-page leak map 02 Weeks 3–10 Redesign Packaging, tiers, willingness-to-pay by segment. The structural choice between seats, credits and outcomes. Deliverable Price card v2 + packaging logic 03 Weeks 10–12 Enablement The value-conversation playbook and ROI tooling the revenue team will actually use. Deliverable Sales-ready playbook & ROI tooling 04 Week 12 → Compounding New pricing live, sales-enabled, monitored. A quarterly expansion motion tied to the value metric. Deliverable Quarterly review + iteration Before you book What happens after you book. The first conversation is built to produce something useful whether or not an engagement follows. The call Thirty minutes, no deck, no pitch. Bring your price card. A leak map A one-page read on your commercial architecture, within a week. A proposal, only if there is something worth doing Plenty of these conversations end at step two. Not ready to talk? Start with the scorecard. Find out where your pricing stands. The Pricing Power Scorecard gives you a clear view of your pricing strengths, gaps and the areas worth focusing on next. Free · Around 5 minutes · Results instantly Already working through a pricing or monetisation challenge? Follows Us On: Facebook LinkedIn YouTube Contact Details: Biz Growth Spurt Limited Address: Suite 5, 5th Floor, City Reach, 5 Greenwich View Place, London, United Kingdom, E14 9NN Email: ayon.b@bizgrowthspurt.uk Web: https://bizgrowthspurt.com/ AI Pricing Strategy London By Biz Growth Spurt

For growth leaders AI is stalling your deals instead of closing them. Procurement asks "what does the AI cost us per outcome?" and your reps have no answer. The deal stalls, or the AI gets discounted out to close. Meanwhile NRR softens as customers automate work and trim seats at renewal. For Growth teams · $15M–$50M ARR · 50–250 employees The pattern Your pipeline is telling you it's a pricing problem. We keep losing to a competitor on price and I don't know whether to match them or reframe. My reps are hitting quota but we're not hitting NRR — they're selling the wrong deals. What happens to our NRR when customers need fewer seats because the AI does more of the work? Underneath it What's actually going wrong. Reps are selling AI features they can't put an ROI number on. The problem isn't sales execution — it's pricing architecture, showing up in your pipeline. No ROI model for the AI Reps are selling features while procurement is buying outcomes. The spend never gets justified internally, so deals stall in committee or go to a competitor who can put a number on it. NRR softening as seats fall Your expansion motion was built on adding seats. AI means customers do more with fewer. The model has no mechanism to capture consumption upside as headcount falls. Discounting as a reflex When value isn't priced, reps fall back on discounts to close. Realised ASP runs well below list. The lowest discount becomes the new floor, and margin leaks invisibly. Comp plan fighting the strategy Commission rewards closed ARR regardless of margin, length or expansion potential. Reps optimise for the metric they're paid on, and CS inherits accounts built to churn. Cost of waiting Pricing is rarely the priority. Until suddenly it is. The pattern is consistent across CROs in your space, and it escalates: Deal cycles extend 60–120 days as procurement can't map the AI to a budget line Competitive losses get logged as "price" when the real cause was an un-made value case NRR underperforms despite strong new-ARR numbers — the classic signature of comp misalignment Reactive price cuts to win deals damage the entire installed base without fixing the messaging First moves Where I'd focus first. The CROs winning AI deals walk into procurement with a value model: cost per outcome, hours saved per FTE, numbers the buyer can defend internally. 01 An AI value model reps can use Cost-per-outcome and ROI tooling that turns the AI from a conversation-stopper into a deal accelerator, built into the sales motion where reps will actually use it. 02 Remove price as the objection Value-selling playbooks and differentiated positioning so deals are won on value even when a cheaper AI competitor is in the room. 03 An expansion motion built for AI Capture credit and consumption growth without needing a full renewal conversation, so NRR rises with adoption instead of falling with seat counts. Proof Engagements that match where you are. Engagements where the pricing problem was showing up in the pipeline first. 102% → 110% NRR recovery · two quarters $15M–$50M ARR · Series B, AI in market A hybrid model captured value as seats fell. NRR had slid from 118% to 102% as AI automated pipeline and forecasting work and seat counts dropped at renewal. We designed a per-seat base plus an AI-usage tier and modelled the NRR impact. Trajectory reversed and stabilised at 110% within two quarters. CRM / Revenue Intelligence 90 days to UK + Canada launch $6M–$22M ARR · Series A, expansion Market entry priced on local willingness to pay. A recruitment platform had set UK pricing by flat currency conversion and was stalling on perceived price. We ran localised WTP research, built market-specific packaging and reseller terms, and launched both markets inside 90 days with value-based positioning. HRTech / Workforce SaaS $400M ARR margin stabilised across regions $200M–$500M ARR · Growth equity / pre-IPO Governance replaced regional GMs pricing by instinct. Reps had unlimited discount discretion and margins varied wildly by region. We introduced tiered discount authority, CPQ tooling and globally consistent packaging with regional overlays, stabilising enterprise margin ahead of a planned liquidity event. Fitness / Wellness SaaS Ayon helped us build a pricing strategy, review value messaging, and ensure packages were priced to value. Chief Revenue Officer · AdTech SaaSName covered under NDA · reference available on a call 12–16 weeks · $15M–$50M ARR · 50–250 employees · NDA on request Turn AI from a deal blocker into a deal accelerator. Bring one stalled AI deal and your current discount data. You'll leave with the outline of a value model your reps can take into the next procurement conversation, and a view on where NRR is really leaking. 30 minutes. You leave with a view of where the revenue is going. Not you? Executive view · Product view · Finance view · AI-native view Follows Us On: Facebook LinkedIn YouTube Contact Details: Biz Growth Spurt Limited Address: Suite 5, 5th Floor, City Reach, 5 Greenwich View Place, London, United Kingdom, E14 9NN Email: ayon.b@bizgrowthspurt.uk Web: https://bizgrowthspurt.com/ Revenue Architecture Manchester By Biz Growth Spurt