Commercial Readiness Manchester | Biz Growth Spurt
About
Pricing maturity shouldn't be reserved for companies that can afford pricing teams.
The biggest brands buy their pricing power: in-house teams, global consultancies, six-figure engagements. Biz Growth Spurt exists to make that same maturity available to scaling B2B SaaS companies, without the enterprise price tag attached.
Why it exists
Smaller companies hold the advantage. Most never use it.
The pricing mistakes are universal. British Airways, Equifax and News Corporation make the same ones a Series A SaaS company makes. The difference is that the big ones cannot be agile about fixing them: a pricing change at that scale is a year-long programme with a steering committee.
A $5M to $75M ARR company can experiment, iterate and reprice in a quarter. That agility is a genuine structural advantage, and it goes unused because the expertise to direct it has been priced for enterprises. This practice takes 15 years of enterprise pricing leadership and points it at the companies that can actually move.
That is the belief underneath every engagement: scaling businesses should not be excluded from pricing maturity because they cannot justify a Big Four line item.
Founder
AyonBhattacharyya.
Managing partner. Creator of the PROFIT+ framework.
15+
years in pricing
Fifteen years of pricing strategy across enterprise, at British Airways, Equifax, News Corporation and Trade Me, where a one per cent price move compounds into eight figures and writes a memo in the annual report.
The last five years, almost entirely B2B SaaS. The last twelve months, almost entirely AI monetisation.
All of the intellectual property behind PROFIT+ comes from that arc: enterprise rigour, applied at scale-up speed.
Method
The PROFIT+ framework — a structured, data-driven pricing system
Featured
Impact Pricing (Mark Stiving) · The Pricing Spotlight
Experience
15+ years pricing strategy
Enterprise
British Airways · Equifax · News Corp · Trade Me · Hoyts · Westpac
Qualifications
CIMA · Executive MBA
Team
Seven consulting partners across pricing, deal desk, RevOps and value selling
The team
The people behind the work.
Eight subject-matter experts covering the full commercial architecture: pricing strategy, deal desk, pricing operations, delivery, value selling, RevOps and SaaS technology. Every engagement is staffed from this bench and coordinated by Ayon.
Ayon Bhattacharyya
CEO & Managing Partner
Creator of the PROFIT+ framework, with over 15 years of pricing and strategy leadership at British Airways, Westpac, Telefónica O2, Trade Me, Equifax and News Corporation. CIMA-qualified with an Executive MBA, he has partnered with firms including KKR, Blackbird Ventures and APAX Partners on portfolio value creation, and keynotes at tech accelerator events across Europe and Australasia.
Pricing strategy · willingness to pay · the PROFIT+ framework
Jeff Knauf
Deal Desk & Pricing Strategist
Over 15 years in deal management, pricing strategy and commercial operations across telecoms and SaaS. Jeff has supported enterprise deal desks and guided multimillion-dollar transactions, helping companies accelerate quote-to-cash, strengthen governance and lift win rates with smarter pricing and margin insight.
Deal desk · quote-to-cash · discount governance
Mark Peacock
B2B Pricing Consultant
After a 25-year corporate career in senior roles, Mark now helps ambitious growth businesses generate more profit and revenue through smarter pricing models. He consults, speaks and trains on pricing, and is the author of Pricing for Success.
SME pricing models · pricing training
Shaham Afsar
Pricing Operations Consultant
Over 20 years of pricing experience in global and regional roles across FTSE 100 firms, startups and scaling organisations in telecoms, SaaS and B2B. Shaham holds a BSc in Industrial Engineering, a CIMA qualification and an MBA, and advises leadership teams across EMEA on embedding pricing as a core capability.
Pricing modelling · benchmarking · pricing operations
Nicolas Espinosa
Agile Coach
Fifteen years as a product leader and agile coach across software markets in Europe and New Zealand. Nicolas helps businesses build an efficient delivery-sales model, monetise customer change requests and run the continuous-improvement processes that unlock upselling and cross-selling potential.
Delivery-sales model · monetising change requests
Andrew Bailey
Value Selling Coach
Andrew helps businesses grow revenue and profit through the combination of marketing, pricing and negotiation, across industries from FMCG and retail to professional services and education. He speaks regularly on pricing, value and negotiating, and is writing his second book on the subject.
Value selling · negotiation · sales enablement
Richard Stephenson
RevOps Consultant
A proven revenue-strategy executive with over 25 years in B2B technology, from startups to mature global enterprises across New Zealand, the UK and the USA. Richard builds integrated go-to-market sales strategies, from demand generation and account planning to compensation plans, CPQ and enablement.
GTM strategy · CPQ · compensation design
Stewart Marshall
SaaS Tech Consultant
SaaS adviser, investor and mentor with over 30 years in IT, including executive leadership at ASX-listed WiseTech Global. Stewart is the bestselling author of Kick Some SaaS and Doing IT for Money, and has led multimillion-dollar software projects for governments and global brands.
SaaS product & technology strategy
Meet Ayon
What Biz Growth Spurt does, in Ayon's own words.
Two minutes on the one problem this practice exists to solve — making AI features pay — from the person who'd be doing the work.
Ayon introduces Biz Growth Spurt
How we work
How engagements actually run.
Every engagement draws on the team above, coordinated by Ayon. Three rules keep it honest.
01
Senior on every engagement
The person who scoped the work does the work. The consulting partners add capacity on research, analysis and enablement while the strategy stays with the person you hired.
02
Data before opinion
Every recommendation traces to willingness-to-pay research, usage data or your own realised-price numbers. Where the data does not exist yet, gathering it becomes the first step of the engagement.
03
Built to be operated without us
The engagement ends with your team running the pricing cadence. A pricing strategy that needs its consultant forever was designed to fail.
From people who have worked with Ayon
Ayon helped with important international strategy and commercialisation research. I'd recommend highly.
Co-Founder & Managing
Partner
Venture capital firm
Name covered under NDA
Ayon quickly established business relationships and created business models to support growth initiatives.
Director
Big Four risk advisory
Name covered under NDA
Names are withheld under NDA; verifiable references are available on a call. Client outcomes, with numbers, live on the case studies page.
See where your pricing stands in five minutes.
The Pricing Power Scorecard scores you across the seven dimensions of PROFIT+ and shows where revenue is most likely to be leaking. Around five minutes, results on screen.
Prefer to start with a conversation? Book a diagnostic call.
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Contact Details:
Biz Growth Spurt Limited
Address:
Suite 5, 5th Floor, City Reach, 5 Greenwich View Place,
London, United Kingdom, E14 9NN
Email: ayon.b@bizgrowthspurt.uk